“Critical, straightforward, and detail-oriented.”
— Almanda Arumdari, Product Manager
experience
2022 – Present
Senior Design Manager
Oversee the planning, execution, and delivery of Payment and Merchant design teams while providing guidance and mentorship to team members
Align design efforts with business objectives engineering feasibility, and user needs
Lead all design team members, including content and research teams in Indonesia
Notable achievements:
- Increased Monthly Transacting Users by 20%
- Increased Top Up Completion Rate by 26%
- Increased ID team engagement from almost non-existent to regular catch-ups
2019 – 2021
Senior Lead Product Designer
Led the core, payment, liquidity, and lending team
Strategized product design initiatives
Revamped the major flows and pages
Redefined the design working process
Nurtured the team members’ developments
Notable achievements:
- Increased registration rate by almost 3 times
- Improved checkout’s conversion rate by 1% which impacted company’s overall revenue
- Helped to cut 55% of marketing budget by employing new conversion method
- Raised team’s efficiency (+ satisfaction) by around 12.5%
2018 – 2019
Lead UI/UX Designer
Pioneered a team of designers and researchers
Started and led new business lines
Built the foundation of a design system
Aligned resources with the company's objectives
Notable achievements:
- Increased add-to-cart rate by almost 2 times
- Established an internship program
- Featured app in AppStore
2016 – 2017
Senior Product Designer
Designed and researched the consumer app
Built new internal tools for marketing and operations
Worked together with marketing team to optimize loyalty and retention metrics
Notable achievement:
- Increased retention metrics by more than 2 times
case studies
No one framework suits all kinds of real-world circumstances.
You name it … Design Sprint, User-Centered Design, Lean UX, and the list goes on.
What remains relevant, though, are the principles.
Therefore, to demonstrate my understanding of the principles and thought processes, here are the real-world processes in different kinds of state and condition.
Project 01
Revamping Sign-Up Process
State & condition:
Early state of a new design system
Strict and rigid engineering process
Approval from management for every decision
Disorganized tracking system
Project 02
Adapting More Variants
State & condition:
Established design system
Manageable engineering workload
Bottom-up culture
Experiments as common practices
Project 03
Converting Window Shoppers
An exercise for a hiring process completed in 2 – 3 nights
skills & knowledge
Major
Design
& Product
BA (Hons) in Graphic Communication by Loughborough University
Diploma in Interactive Design (Multimedia) by Nanyang Academy of Fine Arts (NAFA)
Data &
Business
Psychology
Mentoring
Train the Trainers by Google Developer Experts
side projects
2-week
project duration
A web-based
game application using Javascript, Python, and SQL
You get into an old house in the middle of nowhere.
Little did you know that once you step into the house, you have no choice but to play hide & seek with the inmate.
Open in desktop to play
2-day
project duration
A casual desktop game using Scratch
Eat as many flies as possible!
Keyboard key:
◂ ▸ — move the frog
Space — catch
speaking & mentoring
Mentor
Speaker
availability
Open for a new opportunity
I am actively applying for a full-time job in:
Singapore
Vancouver, Canada
London, United Kingdom
