Case Studies

 
 

skill tags

 
 

My work spans strategy, systems, craft, and leadership and each project focuses on different skills & strengths

System Design

Leadership & Influence

 

Research Automation with AI

Designed an AI-powered insight workflow that reduced research time from months to minutes, raised insight quality, and freed designers to focus on actual design work.

 

Leadership & Influence

 

Structuring a 24-Person AI Team

Led one of the largest and most complex teams in the company-wide AI sprint — a 24-person, 4-country Research Automation team. with no structure, overlapping ideas, unclear expectations, and heavy BAU load.

 

System Design

Cross-Functional Alignment

Leadership & Influence

 

Superbank + OVO + Grab Integration

Designed the system logic and multi-surface UX for OVO’s savings product, aligning six design teams and multiple financial partners under tight regulatory and launch constraints.

 

UI & Interaction

Growth & Conversion

Product Discovery & Insight

 

Revamping Sign-Up Process

Redesigned the onboarding flow end-to-end to remove friction and clarify requirements, increasing registration success by 2.8×.

 

Leadership & Influence

 

Talent Growth

In my journey across 3 leadership roles, I've transformed 4 interns and 3 juniors to seniors and leads. I share unique principles, along with their case studies, that have driven these transformations.

 

UI & Interaction

Product Discovery & Insight

Growth & Conversion

 

Adapting More Variants

Scaled the product detail experience to support more variants using a reusable pattern and component updates that preserved clarity and increased add-to-cart performance.