Case Studies
skill tags
My work spans strategy, systems, craft, and leadership and each project focuses on different skills & strengths
Leadership & Influence: Grab + OVO + Superbank Integration, Move Without Authority
System Design: Grab + OVO + Superbank Integration,
Product Discovery & Insight: Revamping Sign-Up Process, Adapting More Variants
UI & Interaction: Revamping Sign-Up Process, Adapting More Variants
Growth & Conversion: Revamping Sign-Up Process, Adapting More Variants
System Design
Cross-Functional Alignment
Leadership & Influence
Superbank + OVO + Grab Integration
Designed the system logic and multi-surface UX for OVO’s savings product, aligning five design teams and multiple stakeholders under tight regulatory and launch constraints.
UI & Interaction
Growth & Conversion
Product Discovery & Insight
Revamping Sign-Up Process
Redesigned the onboarding flow end-to-end to remove friction and clarify requirements, increasing registration success by 2.8×.
Move Without Authority
Moved complex initiatives forward without formal authority by challenging assumptions, reframing constraints, and restructuring incentives across product and organizational systems.
UI & Interaction
Product Discovery & Insight
Growth & Conversion
Adapting More Variants
Scaled the product detail experience to support more variants using a reusable pattern and component updates that preserved clarity and increased add-to-cart performance.