Resume
experience
2021 – Present
Senior Design Manager
Oversee the planning, execution, and delivery of Payment and Merchant design teams while providing guidance and mentorship to team members
Align design efforts with business objectives engineering feasibility, and user needs
Lead all design team members, including content and research teams in Indonesia
Notable achievements:
- Increased Monthly Transacting Users by 20%
- Increased Top Up Completion Rate by 26%
- Increased ID team engagement from almost non-existent to regular catch-ups
2019 – Present
Senior Lead Product Designer
Led the core, payment, liquidity, and lending team
Strategized product design initiatives
Revamped the major flows and pages
Redefined the design working process
Nurtured the team members’ developments
Notable achievements:
- Increased registration rate by almost 3 times
- Improved checkout’s conversion rate by 1% which impacted company’s overall revenue
- Helped to cut 55% of marketing budget by employing new conversion method
- Raised team’s efficiency (+ satisfaction) by around 12.5%
2018 – 2019
Lead UI/UX Designer
Pioneered a team of designers and researchers
Started and led new business lines
Built the foundation of a design system
Aligned resources with the company's objectives
Notable achievements:
- Increased add-to-cart rate by almost 2 times
- Established an internship program
- Featured app in AppStore
2016 – 2017
Senior Product Designer
Designed and researched the consumer app
Built new internal tools for marketing and operations
Worked together with marketing team to optimize loyalty and retention metrics
Notable achievement:
- Increased retention metrics by more than 2 times
2016
Governor’s Staff in Information System & Technology
Managed projects for the Human Resources, Publicity, and Information System & Technology Department
Advised any other governor’s projects that are related to Information System & Technology
Audited the yearly budget
Coordinated team-building and recreational events for all the staff
Notable experience:
- Inspected the residents of subsidized flats in Jakarta
2014 – 2016
UI/UX Designer
Collaborated with SEO specialist, Product Manager, and a small team of engineering team to relaunch a new digital product
Redesigned a new digital product from scratch
Set the tone of a new design direction of a new digital entity
Built a new design system for the new product
Helped the arrangement of a new product’s offline events
Notable achievement:
- First product in the group with proper funnel tracking system and a/b tests that inspired other products to follow through
2009 – 2014
Regional Graphic Designer &
Art Director
Designed brands, websites, and marketing collaterals from small new businesses (restaurants, co-working space, etc.) to big brands (General Electric, HP, Audi, etc.) in various countries such as China, Singapore, Australia, Malaysia, and Indonesia
Pitched advertising and branding ideas
Art directed photo and video shoots
Notable achievement:
- Joined a typography exhibition in Singapore
skills & knowledge
Major
Design
& Product
BA (Hons) in Graphic Communication by Loughborough University
Diploma in Interactive Design (Multimedia) by Nanyang Academy of Fine Arts (NAFA)
Data &
Business
Psychology
speaking & mentoring
Speaker
awards & exhibitions
Awards
Silver Medalist in Experimental Interactive by Crowbar Awards
Silver Medalist in Commercial Application by Crowbar Awards
Runner-Up of Poster Competition by Cycling Embassy of Great Britain
Bronze Medalist of Corporate Branding Competition by National Crime Prevention Council (NCPC) of Singapore
Merit Award Recipient by Tan Chin Tuan Foundation
Exhibitions
Glyphwerk Volume 1 at The Reading Room Gallery, Singapore
Beat The Best With Your Own Hand at NAFA Art Gallery, Singapore
Digital Homelands at National Museum of Singapore
